Why go boating?

It gets people and families outdoors, teaches them about our precious waterways and ecology, gets the kids to be active, doing things like waterskiing, and provides important stress relief

Exhibitor profile

In 2010, the National Boat Show featuring Dive Expo (NBS) enters its eighth year. With every year and every show that passes through the Coca-Cola dome, the continent’s biggest boating and watersports expo continues to raise the bar for excellence in the boating and leisure world.

No other show demonstrates the complete view of the boating, watersports and outdoor leisure lifestyle as comprehensively as this one. NBS reveals the big picture, showcasing everything to do with powerboating, sailing, watersports, scuba diving, marine accessories and equipment, leisure activities, waterfront properties and more.

It’s a well known fact that the National Boat show is the number one platform for the launch of the newest, most advanced boats, gear and watersports accessories, by the foremost players in the boating and watersports industries.

Teeming with top-class exhibitors and media stakeholders, the NBS will provide the perfect space for visitors to take in all the offerings of this premium three-day lifestyle event.

NBS is recognised by visitors, exhibitors, the media and industry associations as the biggest event of its kind because it hosts the biggest number of exhibitors; visitors; exhibition floorspace; competition and prize bounty; boating, fishing, scuba and lifestyle events and attractions; and the most valuable marketing campaign.

Check out our record 2009 figures:

• 32 000 visitors
• 220 exhibitors
• 280 boats on show
• 24 000 square metres of prime exhibition showspace
• R500 000 in visitor prizes
• R8-million multimedia marketing campaign
• The most visitor events and attractions ever, including Rapala VMC fishing workshops, the extreme Wake Wars wakeboarding event, an active ‘Try to dive’ facility.

Reach our visitors

Visitors include both motivated and active boating and watersports enthusiasts, as well as newcomers to the outdoor leisure lifestyle and those who aspire to this fabulous way of life.

NBS covers your target market and provides you with the biggest platform in Africa to interact directly with your customers – the very people who are living or striving for this lifestyle. Who will you meet at National Boat Show and Dive Show:

• Existing High net boat-owners
  Luxury boat owners who don’t boat seriously / aspirant and that often have big spend
• Weekenders
  Individuals and families who are into boats in a big way and want to get away regularly
  Family Lifestylers
  Where the lifestyle is for the entire family
• Enthusiasts
  Like boats, maybe don’t own, but want to and go-away with friends who do
• Entrants
  First time buyers or entrants who seek an alternative recreational lifestyle
• Thrill seekers
  Adventurers who own or do not, but who are in it for the rush or excitement and the fact that it is an alternative
• Escapers
  People who are drawn to the lifestyle as it is a form of escape from the pressures and harsh realities

44% will spend between R100 000 and R300 000 on their next boat purchase while 15% will spend between R300 000 and R500 000 on their next purchase

Do you want a share of our multi-million rand marketing campaign?

All our exhibitors do….and it works!

Who doesn’t? The media has never been as accessible to this industry as it is during the NBS media and marketing campaign.

Over the years we have built and nurtured relationships with the South African media and are able to offer our exhibitors unequalled access to print, radio, TV and online media through interviews, profiles and NBS promotions.

Our integrated media campaign works all year round to promote your brand so you don’t have to! It keeps our loyal visitors hooked and inspires newcomers to attend the show, effectively growing the industry.

NBS is also the first show to innovatively utilise digital platforms to promote the event. These channels include Facebook, YouTube, Zoopy and other highly targeted online platforms and ezines that generate video content and provide users with a completely interactive experience of the show.

Grab your share of our R8-million plus marketing campaign!

Testimonial

“Well organsied and well executed. Other events can take a look at Biz Events to see how it’s done”

Nicky Lubbe, Crocs SA