Media Partners
Media Sponsors
Our Media Partners play a vital role in the successful exposure of the show. We have teamed up with the industries’ leading Magazines and Media to carry our message to the boat and watersports enthusiasts.
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The Power of the Media
The National Boat Show has enjoyed the continued support of the leading boating, watesports and leisure media including:
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Specialised Features on Fishing Destinations include, general information on fishing and boating facilities, venues, accommodation etc. which have been included to inform and assist those adventure anglers looking for something different or unique. |
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FLUX Mag is a lifestyle magazine (www.fluxmag.com/mag) and website (www.fluxmag.com) that embraces essential topics for the discerning, dynamic, high-spirited and hugely ambitious people of the new open-source global world of today. Enjoy the experience!
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Car & Leisure Magazine is a unique performance based motorised lifestyle magazine featuring the latest and greatest adventure vehicles available today.
Open the glossy cover to reveal the latest in motoring news, new model launches and in depth vehicle testing. These are not just your normal, run of the mill tests either, Car & Leisure Magazines uses the latest in world quality testing equipment and puts each vehicle through its paces in the environment in which it was destined for. |
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City Press is a fully fledged Sunday newspaper incorporating separate Sport, Business and Careers sections, as well as a TV Guide / entertainment magazine, called City Pulse. It appeals to today’s key leaders and decision makers as well as the emerging and mass markets. Although readers may also read other titles, City Press’ opinion on matters remains a must-read in today’s changing world. |
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Established 18 years ago, Divestyle Magazine is the lifestyle magazine for southern Africa's diving community.
Available from premium dive centre's, dive lodges and retail outlets nationwide. |
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Since the word go, ESA has adopted the philosophy, “innovation … education … conservation …”. In all aspects of the industry, we strive to constantly bring the public news, innovative techniques, trends and different styles of angling with a very strong focus on entertainment to the public. With this, we constantly introduce exciting and innovative ideas to grow and better the sport through a comprehensive Knowledge Warehouse on our website, a monthly magazine and our weekly television shows. For angling entertainment like no other, be sure to catch our ESA show on SuperSport 1. The ESA Saltwater Show every Thursday at 7:30pm and ESA Bass Show every Tuesday at 7:00pm. |
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Africa’s leading magazine for the flyfisher;
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Bored? Nothing to do? Visit Joburg.co.za - the Number One website for info on things to do and places to go in Jo’burg.
Subscribe to our weekly newsletter and stay up-to-date on the latest news and events taking place in the city. |
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Launched in 1992, Junk Mail has applied a proven worldwide concept of Free Private Classifieds successfully in South Africa. It has become the leading classified publishing group in South Africa and currently accepts over 50 000 classified adverts across South Africa on a weekly basis. |
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Health 101 is a community based, health and wellness magazine that operates in the Johannesburg northern suburbs. Our aim is to create the perfect advertising environment for small and medium businesses in their local community. |
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Boat reviews, features, destinations & watersports |
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One of South Africa’s freshest and most unique publications focusing solely on South African content. This incredible ‘young-adult lifestyle magazine’ is based on three facets that are increasingly becoming more popular and supported by South Africans and those around the world. The three main topics covered in the magazine are Alternative Sports, Social Lifestyle and Music. |
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Miracle Diver Lifestyle Magazine is a free to the public diving, adventure and outdoor lifestyle publication that focus on providing information in a comfortable and easy to read format.
Available at dive shops, dive centres, dive charters and lodges as well as at Miracle Waters in Brits and Safari Centre countrywide. |
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DEFINITELY IN A CLASS OF ITS OWN |
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Sailing for South Africa incorporating SA Yachting |
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Africa’s leading magazine exclusively for the deep sea angler; |
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At our core we are storytellers. By matching timeless images with brilliant writing, we tell stories of triumph and failure; of the transcendent moment and the haunted history; stories of individual glory and team fractiousness, the devastating injury and inspirational recovery. Laugh, cry, cheer, hope…these are the stories of sport. |
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Submerge magazine strives to foster an awareness of various diving aspects and encourages the growth of a safe and enjoyable pastime. Submerge magazine is published six times a year by Submerge publishes, an independent organization owned by it’s partners. |
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We tell the story behind the adventure. In every issue we’ll take you down to the water’s edge…whether it’s casting to bonefish on a pristine saltwater flat or trying to catch a carp in your local dam. If you’re a hunter we’ll take you into the heart of the African bush where the sun beats down on your back and the smell of fresh elephant dung fills the air. |
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How to become a Sponsor & NBS Partner
Eventing – Emotion – Experience
EXHIBITION SPONSORSHIP – MARKETING’S SILVER BULLET
Information overload and its effect on individuals, is one of the most pressing realities facing marketers today. How do you get directly to your target market, then cut through the clutter, so that you’re able to not only grab but hold their attention long enough to drive your message home? In short, where or what is the silver bullet? The answer lies in exhibitions.
Exhibitions are the single most effective means to achieve your marketing and business objectives. They allow you to meet face to face with your interest group in an environment in which this audience is captive, active, interested and receptive to your message.
At the National Boat Show there is an audience of more than 30 000 people who are specifically interested in boating, watersports, scuba diving, fishing and the outdoor leisure lifestyle in general. If you want to achieve recognition, create preference and foster loyalty for a related brand an expo sponsorship deal that puts your brand face-to-face with the audience and guarantees you exposure.
The benefits of sponsorship in general, are of course wide-ranging as any marketer will tell you, but exhibition sponsorship enjoys the added benefit of very little wasted effort in getting to the right audience. Moreover, apart from the obvious benefits of aligning and associating their brand with a proven event and trusted brand, exhibition sponsorship also allows sponsors to network with and achieve exposure to the industry they operate in, in an atmosphere of cooperation and with a sense of shared destiny.
One of the most compelling arguments in favour of exhibition sponsorship, is the three-dimensional nature of the exercise. It’s not just about expo days, it’s about the months, weeks and days leading up to it – during which time the sponsor’s brand enjoys additional exposure via high-energy, high-impact and narrowly targeted PR and advertising efforts.
Our marketing campaign for the National Boat Show, makes use of strategic print and broadcast media partnerships to achieve guaranteed exposure, along with widespread PR outside of that net, targeted street poster campaigns, radio promotions, online and direct marketing efforts, and media preview days that attracts some top media who come to try out new products and get the scoop for publication prior to the show.
If the National Boat Show meets your profile, call the organisers to discuss and develop sponsorship opportunities with a trusted, well establish brand that directly targets your audience and the industry you operate in.
To obtain sponsorship packages info or to discuss tailor-made packages to accommodate your strategic communication requirements, please contact us
Products are created in the factory; Brands are created in the hearts and minds…
Why Sponsor?
Be a part of the National Boat Show and Dive Expo, put your brand under the spotlight and set yourself apart from the rest, while your company benefits from the added exposure and presence at NBS.
- Target a captive audience of 30,000-plus LSM 7-10, 6 to >60 year olds
- Make a credible brand engagement with this highly targeted and concentrated demographic
- Our competitive rates guarantee a low cost per thousand for this hard to reach audience
- Use NBS to build strong, lasting relationships with your target audience
- Leverage these additional opportunities to assert your competitive advantage to this target audience
- Generate brand loyalty by supporting events of particular interest to your target market
- Inclusion in our fantastic marketing campaign with a value of R8 million-plus
- Demonstrate real differentiation between you and your competitors
- Experience a high profile presence in front of both the media and consumers
- Strengthen your brand awareness
- Launch new products
- Drive customers back into store
- Sample your products to an eager and open-minded audience
- Create strong emotional bonds between your brand and its consumers
