PLOT A COURSE FOR THE NATIONAL BOAT SHOW 2008

In the seven years since it was launched, the National Boat Show has established itself as one of Joburg’s out-and-out favourite expos, and not just among the converted either! 

NBS actively works to help the sailing and boating industries grow their markets, with interventions that go beyond mere show promotion.  These actions, coupled with the amazing exhibits and tireless efforts of its more than 220 exhibitors, have won over countless new recruits to sailing and boating in general.

Media Partners

Media Sponsors

Our Media Partners play a vital role in the successful exposure of the show.  We have teamed up with the industries’ leading Magazines and Media to carry our message to the boat and watersports enthusiasts.

The Power of the Media

The National Boat Show has enjoyed the continued support of the leading boating, watesports and leisure media including:

How to become a Sponsor & NBS Partner?

And to OUR SPONSORS

A very special thank you and acknowledgement to:

for the Visitor Carrier Bags & Carrier Bags display boats and prize sponsor for the FBH Series Wakeboard + Race Up Bindings; Dynamic Combo 400 series; Pocket Rocket Combo Pack + Tornado Pump & Tow Rope

FLUX Mag is a lifestyle magazine (www.fluxmag.com/mag) and website (www.fluxmag.com) that embraces essential topics for the discerning, dynamic, high-spirited and hugely ambitious people of the new open-source global world of today. Enjoy the experience!

prize sponsor of the boating experience in the Win-A-Boating & Watersports Holiday competition

prize sponsor of 2 full sets of soft gear incl. wetsuit, fin, mask and snorkel for the Win-A-Scuba-Diving Lifestyle competition

for the Win-a-Boating & Watersports Holiday competition

for the bronze sculptured Stand Excellence Awards Trophies

Divetek prize sponsor of 50 x day pouches

Emerald Casino Resort prize sponsor of a one week boating holiday for a family of four in the Win-A-Boat Lifestyle competition

Fiona Ayerst Photography for photographic services

Firefish Clothing for Organisers & Crew Shirts

Firefish Clothing for Starfish Foundation & Ikholwa Community Services T-Shirt charity drive promotion in association with NBS

Holiday Tours prize sponsor of Return flights, hotel transfers, 7 nights hotel accommodation full board at Michamvi Resort, Zanzibar for the Win-A-Scuba-Diving Lifestyle competition

Island Tribe - sponsoring of sun cream in the goodie bags

Leisure Boats prize sponsor for the Youth Watersport Vests, Amara Watersports Gloves & Towables

Liquid Living Houseboat prize sponsor for one night’s accommodation on board including lunch, dinner, and breakfast. Plus limo service for the Win-a-Boating & Watersports Holiday competition

McCrystal & Partners as prize sponsor of one-year’s boat insurance in the Win-A-Boat Lifestyle competition

Monster Towers as prize sponsor of Towers & Racks in the Win-A-Boat Lifestyle competition

Oasys Innovations for their invaluable support

PADI & The Dive Shop for the Learn to Dive area

PADI & Buccaneer Diving prize sponsor of 2 PADI Openwater courses including training materials for the Win-A-Scuba-Diving Lifestyle competition

Peroni for Big Screen Rugby & Entertainment

Rapala VMC prize sponsor of the Humminbird Fishfinder and host to the Rapala ‘Fishing for the Future’ Workshops

Riverside Hotel & Conference Centre prize sponsor of 5 nights accommodation including dinner,bed and breakfast for the Win-a-Boating & Watersports Holiday

SAMSA for the Get Ready – Be Safe on our Waters! campaign in association with NBS

Saturday Star for the WIN-a-Boat Lifestyle and WIN-a-Scuba Diving Lifestyle competitions in association with NBS

Stealth Performance Products prize sponsor for the New evolution 4-65 complete with paddle with rod and reel

The Coca-Cola dome as valued venue supporter

Waterworld prize sponsor of the Viking Carrera TT, an Evinrude 115 E-Tec engine and galvanised trailer valued at R159,000 in the Win-A-Boat Lifestyle competition

XS Promotions for the Wake Wars Wakeboarding competition

 

How to become a Sponsor & NBS Partner

Eventing – Emotion – Experience

EXHIBITION SPONSORSHIP – MARKETING’S SILVER BULLET

Information overload and its effect on individuals, is one of the most pressing realities facing marketers today. How do you get directly to your target market, then cut through the clutter, so that you’re able to not only grab but hold their attention long enough to drive your message home?  In short, where or what is the silver bullet?  The answer lies in exhibitions.

Exhibitions are the single most effective means to achieve your marketing and business objectives. They allow you to meet face to face with your interest group in an environment in which this audience is captive, active, interested and receptive to your message.

At the National Boat Show there is an audience of more than 30 000 people who are specifically interested in boating, watersports, scuba diving, fishing and the outdoor leisure lifestyle in general.   If you want to achieve recognition, create preference and foster loyalty for a related brand an expo sponsorship deal that puts your brand face-to-face with the audience and guarantees you exposure.

The benefits of sponsorship in general, are of course wide-ranging as any marketer will tell you, but exhibition sponsorship enjoys the added benefit of very little wasted effort in getting to the right audience. Moreover, apart from the obvious benefits of aligning and associating their brand with a proven event and trusted brand, exhibition sponsorship also allows sponsors to network with and achieve exposure to the industry they operate in, in an atmosphere of cooperation and with a sense of shared destiny.

One of the most compelling arguments in favour of exhibition sponsorship, is the three-dimensional nature of the exercise. It’s not just about expo days, it’s about the months, weeks and days leading up to it – during which time the sponsor’s brand enjoys additional exposure via high-energy, high-impact and narrowly targeted PR and advertising efforts. 

Our marketing campaign for the National Boat Show, makes use of strategic print and broadcast media partnerships to achieve guaranteed exposure, along with widespread PR outside of that net, targeted street poster campaigns, radio promotions, online and direct marketing efforts, and media preview days that attracts some top media who come to try out new products and get the scoop for publication prior to the show. 

If the National Boat Show meets your profile, call the organisers to discuss and develop sponsorship opportunities with a trusted, well establish brand that directly targets your audience and the industry you operate in.

To obtain sponsorship packages info or to discuss tailor made packages to accommodate your strategic communication requirements

Products are created in the factory; Brands are created in the hearts and minds…

Why Sponsor?

Be a part of the National Boat Show and Dive Expo, put your brand under the spotlight and set yourself apart from the rest, while your company benefits from the added exposure and presence at NBS.

• Target a captive audience of 30,000-plus LSM 7-10, 6 to >60 year olds
• Make a credible brand engagement with this highly targeted and concentrated demographic
• Our competitive rates guarantee a low cost per thousand for this hard to reach audience
• Use NBS to build strong, lasting relationships with your target audience
• Leverage these additional opportunities to assert your competitive advantage to this target audience
• Generate brand loyalty by supporting events of particular interest to your target market
• Inclusion in our fantastic marketing campaign with a value of R8 million-plus
• Demonstrate real differentiation between you and your competitors
• Experience a high profile presence in front of both the media and consumers
• Strengthen your brand awareness
• Launch new products
• Drive customers back into store
• Sample your products to an eager and open-minded audience
• Create strong emotional bonds between your brand and its consumers